In this day and age, explainer videos are a popular and effective way to explain concepts in an easy-to-understand, interesting way.
They often address common questions, demonstrate how a product or service works, highlight key features, and showcase the problem-solving capabilities. Explainer videos are designed to grab viewers' attention, educate them about the subject matter, and inspire them to take a desired action, such as making a purchase or seeking more information.
A video business card is similar, but is focused on an individual, explaining, who you are, what you do, how you do it, why you do it and then a call to action.
A well-crafted explainer video offers businesses the opportunity for extremely high engagement levels—viewers tend to watch explainer videos five times longer than traditional advertising spots! Investing in a quality explainer video not only shows that your business cares about delivering value to customers but can also serve as a powerful tool for boosting brand growth and long-term success.
They're also a great way to get your message across quickly and easily, explain a process that's sometimes difficult to describe in words, plus they get to watch it at their own pace and save it as a reference for later.
To offer a greater customer experience, we worked with Barry Plant Narre Warren to create a series of videos that explained the steps in the buying and selling journey. Once a client reached a milestone, a video would be sent explaining the following step, suggestions to make the process run smoother and hints for preparing the home for sale, or what to look for when inspecting a property for purchase, thus keeping the client educated and informed.
