An industry expert video features individuals who possess extensive knowledge, experience, and expertise in a specific industry or field. These videos typically involve interviews, discussions, or presentations by professionals who are recognised as authorities or thought leaders in their respective industries. Industry expert videos aim to provide valuable insights, expert opinions, and up-to-date information on industry trends, challenges, innovations, or best practices. They offer viewers the opportunity to learn from industry experts and gain valuable knowledge and perspectives, that can help them make informed decisions, improve their skills, or stay updated with the latest developments in their field.
Industry expert videos are often used in educational settings, conferences, webinars, or as part of content marketing strategies to establish credibility, enhance thought leadership, and provide valuable resources to the target audience, it's also a great way to allow viewers to feel connected to your business and purchase confidently as they have piece of mind, knowing their decision is backed by industry know-how.
They are an excellent tool to use when you have something informative to share but don’t have time or budget necessary for other types of video production.
As an industry leader in the commercial real estate space, we partnered with Facey to release quarterly update videos to educate clients about the current financial covid lockdown situation that may impact the commercial real estate space. Hearing from industry experts offered a trusted source of information that gave their clients piece of mind and confidence in their business.
