A portfolio video can be an incredibly effective promotional tool to help bring attention to your business, as it showcases the quality and scope of work that you or your company can do, allowing you to make an impression on customers before they speak with you.
It's all about giving customers an insight into what makes you stand out from the competition! It also helps close sales as it serves as a persuasive tool that showcases the creator's abilities and convinces potential clients that their product or service is the right choice for their specific requirements.
When used in the right way, portfolio videos have the potential to capture viewers’ attention and intrigue prospective clients about what services you can offer them. It allows customer to imagine what their life would be like with that finished product or service in their lives.
Portfolios have visual impact, allowing clients to see the product or service in action. It demonstrates expertise, addresses clients needs or requirements, builds trust and confidence and differentiation from competitors. All this can create a competitive advantage that influences the client's purchasing decision.
Gardens and Night provide premium lighting products, and during Melbournes International Flower and Garden Show, their lighting range was used in 15 displays and was the perfect opportunity to capture the lights for their portfolio.
The portfolio will be used to promote on social media, bringing attention to the the lights, but also the displays and collaboration between all the different people involved. This is an effective and personal way of cross promoting and share ability.
