A promotional video is a type of video content that is created with the specific purpose of promoting a product, service, event, or brand. It is designed to grab the viewer's attention, highlight key features or benefits, and persuade or encourage them to take a desired action, such as making a purchase, attending an event, or subscribing to a service.
Promotional videos are used for a variety of reasons due to their effectiveness in communicating messages and engaging audiences. Here are some key reasons why promotional videos are commonly used:
Building Brand Awareness:
Generating Interest and Desire:
Increasing Conversion Rates:
Boosting Engagement and Shareability:
Enhancing SEO and Search Rankings:
Overall, promotional videos are an effective LEAD GENERATION marketing tool that ultimately drive conversions and business growth.
In this example, we created a commercial for distribution on TV and Online platforms. The focus was to build brand awareness, keeping the brand front of mind, generating interest and desire and boosting engagement and shareability.With these objectives in mind, we suggested making a fun light hearted commercial using comedy and relatability.
