Busselton Refrigeration & Air Conditioning is a prominent service provider located in Busselton, Western Australia and wanted to refresh their TVC marketing campaign.
Busselton Air tasked us with revamping their outdated TV commercials, seeking a humorous and engaging campaign that would resonate with their audience. The challenge lay in crafting a narrative that would not only showcase their air conditioning installation services but also captivate viewers in a memorable way. We needed to amplify everyday situations, injecting humour and wit to create an indelible mark on potential customers.
Our creative solution was to develop three TV commercials that exaggerated relatable scenarios, highlighting the discomfort and chaos that ensues when air conditioning fails or is not installed. By amplifying these everyday situations to absurd and comedic levels, we created an entertaining narrative that not only captured viewers' attention but also effectively communicated the importance of reliable air conditioning installation. Through humor and creative storytelling, we positioned Busselton Air as the go-to solution for aircon needs, making their brand more memorable, engaging, and top-of-mind for potential customers.
