Testimonial videos provide social proof and credibility to potential customers. By hearing directly from individuals who have benefited from a product or service, viewers can gain trust and confidence in the brand, making them more likely to make a purchase or engage with the business.
IV League Drips, wanted to capture testimonials from the academy training day, to share and create interest for upcoming training days. The videos will be used both as a lead generation tool and closing sale tool by sharing the experience from some of the existing licensees. All the filming needed to be co-ordinated so we didn't interrupt the training day.
Careful pre-planning and support from the location venue and IV League team, we co-ordinated 6 interviews in total with licensees covering a set list of questions. It did limit us to using the same location, however the focus was on capturing the footage within a narrow window. A short promo was created to promote upcoming events, while the full interviews will be used on different platforms and promotional content.
